Having a professional, comprehensive business web site is important for pretty much every company. But getting started can seem intimidating, so why not let CIT Web Site help you along the way.
Have a Clear Goal
Every business web site is different because every one serves a different purpose. If you want your business web site to be a portal for people to buy products, it needs to be built around that goal. If the web site is to provide information and entice potential clients to call you, it must be built with that goal in mind. A website without a clear purpose will only cost you time and money while providing little, if any, benefit.
Write Your Own Content
You should decide, at least in basic terms, what you want your web site to say. The website owner should at least start the content creation for their own site. You know the basic message of your company more than anyone else will, so the CIT Web Site team will work to polish, edit it and enhance it. Make sure that the written content of your web site isn’t too long-winded. It is very important to ensure that the important points about your company and its offerings are very clear and easy for visitors to find.
If you’re unsure of how you want your business web site to look or how you want your content to read, look no further CIT Web Site are more than capable of coming up with a quirky design that suits your company.
Add a Face
One of the common elements of many popular business web sites, is a photo of the founder or the team. A lot of times with new businesses or web site owners, they want to try and make their businesses look big. But that’s not always beneficial. A lot of customers want to know that there’s a real person who’s going to be working with them. So including a good photo of the owner or your team is almost always a good idea.
Tell a Personal Story
Another way to make people feel more connected to your business through your web site is to tell your story. It’s very nice to include a story about yourself or why you created the business in the first place, as long as that reason is something more than just ‘to make money’.
Include Customer Testimonials
Customer testimonials can be another great element of a lot of business web sites. If your business is brand new, work on getting some quality testimonials first, rather than just publishing bland, generic recommendations. But even a few text blocks from customers can help build your credibility.
Insist on a Mobile Site
But no matter what type of content you decide to include on your web site, make sure that the site itself is responsive or mobile friendly. Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional.